Book your Brand Sprint for a rapid transformation. We find the blindspots in one remote session and identify opportunities to sharpen your brand. Short, focused assessments pinpoint gaps in your branding and actions to close them, compounding its power.
Benefits
# 1Gain clarity
Define your brand’s purpose and strategy in record time.
# 2Accelerate decisions
Move swiftly with a clear roadmap for brand success.
# 3Unleash innovation
Foster creative solutions through intense collaboration.
# 4Immediate action
Implement strategies right after the sprint for instant impact.
Testimonials
Attendees rated their Sprint experience 8.8 out of 10 (Net Promoter Score). Here are some quotes from the feedback questionnaires:
★ 10/10
“It’s an exercise that every company needs to undertake to ensure that their leadership teams are all on the same page so that they can laser focus their efforts on the same thing.”
Roshan COO
★ 9/10
“It was very insightful. — Additionally, as a unit, we need to put some time in on the key personas of our purchasing and user audience.”
Jon MD
☆ 6/10
“It was a very good exercise and made us think from a different perspective.”
Juned CTO
★ 10/10
“After many discussions and many changes, we finally got group consensus on our product name.”
Amy Marketing
☆ 8/10
“I felt it helps create a really good foundation for a brand and ensure that the key elements have been thought through and agreed upon by the team. It gets everyone on the same page.”
Adam CEO
★ 10/10
“I have worked with a few branding professionals in the past whilst at different companies. This was as good as the best of those experiences. And was probably “the” best due to the number of pretty deep areas we managed to cover during a relatively short time.”
Colin Co-founder & COO
How it works
Before you sign up, we have an initial call, usually about 20 minutes, to discuss your needs and determine if we're a good fit. From there, we can plan the next steps.
1. Sign up for our Brand Sprint and do a brief onboarding.
2. Participate in several short sets of focused collaborative assessments.
3. Define a concise brand strategy and action plan with expert guidance.
Who should attend
Mature startups looking to establish a stronger brand foundation quickly in order to scale.
Established businesses aiming to pivot or refine their brand strategy with little demand on time and resources.
Meet the facilitator
As a creative holding an MBA from Imperial College, Stephan Hammes gained over 25 years of experience working internationally for major global brands and big agencies such as Saatchi & Saatchi Design and in-house for Red Bull.
Stephan loves to shape and sharpen brands so that they align with the business goals and help clients stand out — and grow.
Secure your slot
We offer remote Brand Sprints on Wednesdays or Fridays, ideally starting in the morning when minds are fresh.
You will receive more details and onboarding material once you book your Brand Sprint.
FAQs
Q: What is a Brand Sprint? A Brand Sprint is an intense, focused process to assess and clarify your brand's identity, values, and direction in a short time.
Q: How long does a Brand Sprint take? A Brand Sprint typically takes four hours, including short breaks between assessments. It should ideally start in the morning when minds are fresh.
Q: Why should I do a Brand Sprint? A Brand Sprint helps you define your brand clearly and make decisions faster, which is vital for success.
Q: Can a Brand Sprint help my startup? Absolutely! A Brand Sprint can give your startup a strong foundation and a clear path to follow. Or build on what you have by shaping and sharpening your current brand assets.
Q: Who should be involved in a Brand Sprint? Anyone with a stake in your brand’s success – founders, customer-facing team members, and sometimes, customers. We found the ideal number of participants is three to four. Any number above that is not productive.
Q: What outcomes can I expect from a Brand Sprint? A concise one-page brand strategy and actionable steps to move your brand forward.
Q: What happens during a Brand Sprint? You'll participate in focused exercises and discussions to clarify, for instance, your brand's vision, mission, and values or positioning and messaging. Typically, one assessment is 20 to 30 minutes long, and we move to the next one even if the previous one is not fully resolved.
Q: Can a Brand Sprint be tailored for my industry? Usually, a Brand Sprint doesn’t need to be customised to fit your industry because it deals with fundamental principles. However, the implementation and execution of the gained insights must meet your industry’s unique needs and challenges.
Q: How do I prepare for a Brand Sprint? Familiarise yourself with your business goals, target audience, and existing brand elements. Further, you will get onboarding material to maximise the sprint's effectiveness.
Q: What if I don't have a clear vision for my brand yet? That's okay! A Brand Sprint is designed to help you clarify your vision and direction.
Q: Is a Brand Sprint suitable for established businesses, too? Absolutely! Established businesses can use a Brand Sprint to update their brand or align it with new goals.
Q: How do I know if a Brand Sprint was successful? You'll see success through a stronger brand identity, increased clarity, and a more focused direction for your business.
Q: Can a Brand Sprint help me with marketing strategies? Yes, a Brand Sprint often leads to insights that help shape effective marketing strategies.
Q: What role does creativity play in a Brand Sprint? Creativity is essential! It helps generate fresh ideas and innovative solutions during the sprint.
Q: Can a Brand Sprint help align my team? Definitely! A Brand Sprint involves teamwork and can foster a shared understanding and vision among team members.
Q: Is a Brand Sprint a one-time process or ongoing? It's typically a focused one-time event, but the insights gained can guide your brand strategy long-term.
Q: Can a Brand Sprint help me pivot my business? Yes, a Brand Sprint can be a catalyst for redefining your business strategy and direction.
Q: Can I use the outcomes of a Brand Sprint for marketing materials? Absolutely! The outcomes provide a solid base for crafting effective marketing messages and visuals.
Q: Is a brand sprint only for startups, or can established businesses benefit too? Both! Startups can set a strong foundation, and established businesses can re-align or revamp their brand for growth.
Q: How soon will I see the results of a Brand Sprint? You'll see immediate results in the form of a clarified brand direction, with long-term impacts as you implement the insights.
Q: Can a Brand Sprint help with rebranding? Yes, a Brand Sprint is a great tool to guide and facilitate a successful rebranding process.
Q: Can I use the outcomes for website redesign? Certainly! The insights gained can guide an effective and aligned website redesign.
Q: Can a Brand Sprint help improve team member morale? Yes, a clear brand direction can motivate employees by providing a sense of purpose and identity.
Q: How do I maintain the momentum post-sprint? Assign clear responsibilities and timelines to ensure ongoing implementation and progress.
Q: Can a Brand Sprint uncover hidden opportunities? Definitely! It often reveals untapped opportunities and potential areas for growth.
Q: Can a Brand Sprint help identify our core values? Yes, a Brand Sprint is a perfect platform to clarify and define your organisation’s core values. It also helps to test and validate the core values that you currently have.
Q: Is a Brand Sprint similar to a marketing workshop? They share similarities, but a brand sprint focuses more on defining your brand's fundamentals.
Q: How do I measure the success of a Brand Sprint? Success is measured by how well you implement the insights and how positively it impacts your brand's direction.
Any questions that are not covered? Get in touch.
Fill out the form below, and we'll get back to you by the next working day.
Stephan Hammes Ltd helps mature startups and established businesses transform from product-driven to brand-led because we believe brand-led ventures are more resilient, innovative, and successful. To unlock the power of branding, we facilitate in-person and remote programs and serve scalable ventures with compact, methodical initiatives that harness the potential of the company and its people to connect and engage with customers.
Stephan learnt his craft working for the automotive sector (Mercedes-Benz, Smart, Toyota and SEAT) and F1 (RedBull Racing, Scuderia Toro Rosso and Vodafone McLaren) and cultural sector (Victoria & Albert Museum, The British Society of Theatre Designers, and the University of the Arts London). So, he is used to a rigorous process, attention to detail and delivering high quality.