and bring big-brand thinking to scale-ups and SMEs. Having distilled our experience with global brands into a Brand Sprint and a Brand Surgery, we will work with you through the key stages to (re-)define your brand, create a brand strategy and unlock the unique value of your business.
Investing in your brand pays:
1. It fosters customer loyalty;
2. increases sales to new customers;
3. and improves profit margin and shareholder value.
This is true for the B2C and B2B market as the principles are the same. Only the focus might shift more on one of the four vectors of branding: products/services, communication, behaviour and environments.
Brand investment and cash flow
NB: In short term you be able to save money, because the clearer and more precise your are about your brand, the quicker and more effective creative service provider—such as PR, social media expert or web designers—will be able to deliver.
Our three programs
remote or in-person
A set of intense bursts touching on all the fundamentals of your brand and branding.
Outcomes: clarity, strategy blueprint, a list of prioritised actions and road map to develop your brand further with us or by yourself in which case we would be available for calls.
£ 2,400.– + VAT & expenses*
Six comprehensive sessions define the brand fundamentals, mood boards and guidelines for growth-focused development and brand management
Outcomes: XXX
from £ 5,600.– + VAT & expenses*
Audit of existing material & strategy Mapping of competitive landscape Personas & value proposition Brand positioning & identity Messaging & brand expression Customer experience & touch points Brand stewardship Brand-driven innovation
Outcomes: XXX
from £ 12,000.– + VAT & expenses*
*Third party expenses, e.g.location hire, catering, travel costs if applicable
Brand Sprint experience
Recently we facilitated an abridged brand sprint for a cyber-security venture,
a JV between a consultancy and software company. It helped align the leadership team and the immediate result was clarity and a decision on naming which had been dragging on for
a few weeks.
The attendees rated the experience 8.8 out of ten (net promoter score). On the right are quotes from the feedback questionnaire.
“It’s an exercise that every company needs to undertake to ensure that their leadership teams are all on the same page, so that they can laser focus their efforts on the same thing.” — Roshan, COO
“It was very insightful. — Additionally, as a unit we need to put some time in on the key personas of our purchasing and user audience.” — Jon, MD
“After many discussions and many changes, we finally got group consensus on our product name.”— Amy, Marketing
Preparation
- Reviewing existing strategy, plans and material, incl. key company information
- Set date, location
- Agenda and process description for attendees
Follow up
- Documentation (concise findings deck)
- Feedback on sprint from attendees
- Next steps
These sixteen packages form a comprehensive brand shaping and sharpening. They can however be individually selected and combined depending on the specific aspects that need to be developed further and the requirements of your business goals.
Brand Strategy experience
William’s start-up existed on paper and the develop-ment of the launch products was on the way. Based on the business plan and conversations with the founder the brand strategy formed. It included brand architecture and platform which entails the brand positioning and identity.
Developing the brand rigorously helped to raise twice the projected funding.
“Stephan Hammes is all about clarity. To that he adds a superb depth of perception. The two years we’ve worked together have been both a pleasure and an education. His thoughtful deconstruction of our ideas lead us to an atomistic understanding of our offer, from which he built our brand. Through that, he shaped the company, represented by the striking and beautiful design he is known for. Always calm, always on the money, always on the company’s side by thinking on the customer’s side. You may think you know your company now, but the design confidence and message precision you’ll get from Stephan’s work is of a significantly higher order.” — William Brannigan, Entrepreneur
The only question you really need to answer:
Stephan Hammes (BFA, MBA) — strategy and execution in one safe hand
Strategic branding and communication is Stephan’s field. He loves to shape and sharpen brands so that they are aligned with the business strategy and help clients stand out — and grow.
As a creative holding an MBA from Imperial College, he gained over 25 years of experience working for major passenger car brands (Mercedes-Benz, Toyota, Seat), Formula One teams (Red Bull, Scuderia Toro Rosso, Vodafone McLaren Mercedes) as well as for the cultural sector (among others the Society of British Theatre Designers, Victoria & Albert Museum and ual:).
Having worked for big agencies like Saatchi & Saatchi and in-house for Red Bull he now brings the big-brand thinking and approach to start-ups, scale-ups and SMEs.
