Goal of the initiative is to signal the ongoing relevance to the current members organisations and make the membership attractive to a younger audience so that FIWAL can continue to further foster friendship and understanding among women living in London.
Task: (1) Agree the brand strategy and positioning of FIWAL, (2) create new brand expression and (3) apply the new identity to digital and printed marketing material listed below.
Requirements: The aim is to get the rebranding done by the end of May to be ready to launch at the AGM in June.
Proposal: Typically, the minimum estimated investment for just the rebranding project like this would be around the £6000 mark. My estimated price for a refreshed brand identity is £2,500 and £2,750 for the webpage redesign. All prices exclude VAT. for
Laura Schapira
FIWAL
85 Great Portland Street First Floor London W1W 7LT
Phase 1 — Complete
This approach goes deeper. It delivers a tailored brochure and informs EV Avenue’s brand development.
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- Verb describing the task in bold and then some additional information
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The total for the Complete option is £6,250 plus VAT.
Option 2 — Comprehensive
The result is a considered and crafted design that presents the commercial offer compellingly.
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The total for the Comprehensive option is £3,750 plus VAT.
Option 3 — Essential
The existing content of the website is laid out as a brochure. This option excludes handing of production.
- Verb describing the task in bold and then some additional information
The total for the Essential option is £2,500 plus VAT.
The estimated prices for each option include all research, strategic and creative work as well as project management. Third-party costs such as travel, image licences or photography are extra and agreed upon beforehand.
Preliminary Timing
All the three options of the {project_name} could be delivered within xxx to xxx weeks/months. Given a swift agreement, the delivery could be as follows
Complete option xxx to xxx weeks
Comprehensive option xxx to xxx weeks
Essential option xxx to xxx weeks
Insert Screengrab from Numbers DocumentSuccessful Collaboration
For successful execution of the {project_name}, open and trusting cooperation is crucial and required. That also means that all shared information and developed results are treated confidentially. Due to our close and regular collaboration, it is only necessary to document the essentials and not to create any further reporting. Any postponements or additional work will only take place after consultation.
Next Step
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If you have questions, please get in touch with me. Should you be clear about which of the three options you prefer, let me know, and I'll send you a formal estimate.
Warm regards Stephan Hammes
M 079 6619 5576 mail@stephanhammes.com
00 Month 2022 valid for 30 days
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